We are turning our Backs on Black Friday: How to avoid the Trap of Consumerism


Our ethically crafted lingerie is just as valuable today as it will be tomorrow, and has been yesterday.

As an advocate for conscious consumerism and a small business, we are choosing to continue to not offer Black Friday sales, and any sale offerings in general, and here is why.




Conscious Consumerism


  • We keep our pricing fair and transparent in order to educate about the effect of devaluation of products and the perceived value of garment manufacturing. All our garment prices take in consideration a fair cost of labour and their material value of all ethically sourced components and fabrics.

  • We do not use artificial inflation of garment prices in order to be able to offer sales in the first place. Furthermore, the small business owner doesn't have to take a pay cut in order to sustain the pressure of keeping up with unethical consumerism which unfortunately is a common practice.

  • You never have to worry about paying the full price for a garment to later find out it is on sale at a later moment. The value of our lingerie remains consistent in order to fight back against 'mark down' culture and create awareness of the trust cost of a garment.




Six Habits to Shop more Consciously:


  • Practice Slow Purchasing: When we start losing control of our consumption habits, we consume based on our emotions resulting in quick impulse decisions. The simplest way to control impulsive buying habit is to make a precise list and research your best options, give the process space instead of acting hastily.

  • Make the Buying Process Inconvenient: We can all agree, that filling up your shopping cart online can be a fun game, yet the system of consumerism is designed to be addictive. Instead, add a layer of basic requirements your purchases have to meet, for example to only purchase goods that not only perform but also are eco-friendly, locally sourced or ethically made. By layering these requirements, you instantly shrink your pool of options and re-think your purchase.

  • Redesign your Shopping Environment: Another way to control impulsive buying patterns is to delete convenient shopping apps from your phone or tablet to avoid immediate access for emotionally driven purchases. Moving into remote areas that require planning trips into town can be a more extreme yet effective technique.

  • Learn to Love Window Shopping: As we learn to embrace minimalism, we also learn to view a shopping centre with entirely different eyes. It can feel overwhelming and chaotic, even confusing. Put yourself to the test by visiting a mall or busy shopping area and practice withstanding the temptations and stimulations that ultimately lead you to impulse purchases. By taking a step back and observing, you will quickly understand the true framework of the role we play in consumerism ourselves.

  • Declutter your Space: The amount of clutter we own is a direct reflection of our consumption habits. Most of the times, we only realize how much 'stuff' we own until we are forced to move house. Instead, allow yourself to take a moment and reflect on your possessions. Ask yourself if you truly have purpose for the things you own. Decluttering has also proven to give you a feeling of being in control, the ability to unwind, and ultimately to think more freely.

  • Reuse and Repair: Repairing your clothes is not only an effective way to reduce overconsumption but also beneficial towards the environment. Extend the lifespan of your garments by following special care instructions and repair signs of wear and tear whenever possible rather than getting rid of a broken garment right away. If you don't own the skill yourself, reach out to your community or brand itself to ask for help and advice.


We hope you can, too, see the true value of supporting an independent designer and consciously buy garments that pass the test of time, garments designed to be treasured for a life time. If you would like to know more about the world of HERVÉ, visit our About Section to learn more about our mission.


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